Hello, I’m Katrina Aarsman

Profit Coach Cashflow Strategist Business Mentor

I’ll help you develop cash flow strategies to unlock profit, free up cash within your business, and build sustainable long-term wealth.

At the same time, I’ll guide you in maintaining a healthy work-life balance, so you can grow a business you love to work on.

Let's chat

Your business may be meeting revenue goals, but where’s the cash?

Imagine opening your business bank account and seeing enough money to pay all your bills – every time. This is no miracle. This is a result of having a systemised framework for your cashflow.

Just like… The Murray River is 2,508 kms long, and once upon a time it started with one drop. Over the years, the river system changed (with both nature and human intervention) to ensure the flow provided for animal life, vegetation, and townships alike.

This is much like cashflow in your business. With natural cashflow growth supported by the decisions you make, the right systems in place will release cashflow and feed all aspects of your business and support your long-term wealth creation goals.

If you feel:

Perplexed about the fact your business is making sales but not enough profit – where’s the cash?
Concerned you don’t have the right systems in place to scale up your business, yet?
Caught in a tax debt cycle that feels like it will never end
Disappointed in your business because it was meant to be a wealth creation tool to support your lifestyle, but it’s not, (at this point in time)

Then book a 30-minute no obligation call with me and let’s chat!

With my help, we’ll uncover waste, unnecessary expenses, dead ends, and implement systemised processes so that you:

Get crystal clear visibility about where your cash is flowing
Turn your zero bank balance to enough money to pay all your bills with the business’s revenue just as it is today
Implement a framework and methodology to create a flowing river and reservoir of money to meet your financial obligations
Create a lean business and release cash from places you haven’t thought of
Build a sustainable business that will prosper through good and tough times
Create a business that you enjoy working on and that supports your lifestyle and financial goals
Achieve the profit you desire to build long term wealth

If that sounds good to you, let’s chat!

My Services

Profitability Assessment

How do you generate profit? We’ll assess your current cashflow just as it is today, with a clear lens showing where the money is going and where profit is being undermined. With this information we’ll find the gaps in your current cashflow process.

Expenses Review

Do you have your finger on the pulse of all your expenses? We’ll analyse your business costs, identify unnecessary spending, negotiate vendor contracts, and optimise your staff’s skills to enhance profitability and financial stability.

Business Coaching

Do you need a professional to help you? Together we’ll analyse revenue, operating costs, and margins and we’ll review your current pricing strategies which will enable you to make informed decisions and improve your profit.

Within the first three months of working together, you’ll understand:

What’s causing the business cashflow problems
How your current decisions are affecting your cashflow
The unnecessary expenses in your business and how these affect profit
Know your profit margin with every transaction
How to allocate staff and resources for maximum output and profitability
Whether your wage is aligned with the work you do

About Me

Hello I’m Katrina, and I come to your business table with more than 30 years in tax accounting, bookkeeping, and as a profit coach. I have the experience, authority, and knowledge about finance, software, and reporting systems which will give you the clarity you need about your business’s cashflow.

With a structured and organised approach, along with a professional, respectful and discreet manner, I’ll ask the tough questions and put into motion my solution driven systems to cut through the clutter and find your current cashflow problems.

It’s the small details that lead to an increase in profits and finding these is my speciality. I thrive on the detail and have created systems and structures to efficiently get to the heart of the cashflow matter for my clients by providing crystal clear clarity on why the cash is not flowing as well as it could be.

Once you have the visibility, you’ll be able to make informed decisions on how to create a framework that supports you better – having enough in the bank account to pay the bills, the wages and to build your long-term wealth.

Don’t wait a moment longer…

Give me a call and let’s start with a no obligation 30-minute chat

“

I started mentoring with Katrina in January 2016. She helped me set a 5 year plan and work out my 'ideal business'.
3 years into the 5 year plan, I have achieved 5 out of the 10 goals set for this time period, 1 goal is no longer relevant and 4 are on track to complete in the next few months. We are on track to hit revenue targets.
Julie

“

Katrina has a been a huge support as my business has grown over the last few months! Her mentoring has helped me regain control of my business during a time that I felt overwhelmed.
Together, we have implemented systems and processes, which have given my new staff clarity of work and has ensured quality control during a busy growth phase. We have also formed clear goals for the future. Her contribution to my business has been priceless and I highly recommend her mentoring to any growing bookkeeping practice.
Susannah

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Working with Katrina has shifted my mindset from being a 'worker' to being a proactive business owner. I was feeling overwhelmed with my day to day tasks and she has helped me put systems in place to automate & manage my workflow. I can now keep on top of tasks, measure my business growth and set realistic and attainable goals. Engaging Katrina's services allowed me easily to adapt to a major change in direction for my business that reaped immediate rewards. I am extremely happy with what we have achieved over the past year. I cannot recommend Katrina highly enough!
Kylie

“

Before I started working with Katrina I was in a muddle – knowing what needed to be done, but not sure how to get there. She helped to put me on a path that specifically suited my needs for my own business.
The feature I enjoyed most was the one on one service, if I fell behind on my goals, or needed a nudge in the right direction – Katrina was always available to help. Two benefits of engaging Katrina were the organised structure that has come from putting all of the processes in place and the support.
Jacqui

“

Working with Katrina has been absolutely amazing. We can see which direction we're going in now because we can see it sitting in our bank account - we're finally going in the right direction and we have visibility and have seen an impact within a month.
Paula

"Grow, Profit, Exit" a book by Katrina Aarsman

Unlock the secrets to transforming your business into a thriving, sellable asset. Although this book is based on a bookkeeping business, these principles apply to all small businesses.

Katrina Aarsman shares her journey from a home-based operation to a fully staffed office, serving over 150 clients.

This practical guide offers actionable advice to overcome common challenges, fast-track growth, and achieve success.

Whether you’re seeking to build a profitable business or plan your exit strategy, “Grow, Profit, Exit” provides the insights you need to reach your full potential.